Flexi Strong – Shyam Steel unveils fresh TVC
The new TVC campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core
MUMBAI, July 1 (The CONNECT) – Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation.
With this in mind, Shyam Steel, a primary TMT Bars maker, launched its new TVC campaign featuring Virat Kohli and Anushka Sharma as an extension of the company’s "Hamesha Ke Liye Strong" campaign.
Lalit Beriwala, Director, Shyam Steel said ". The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connect with our target audience, especially in the regional markets.
The TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone. Directed by Abhishek Burman, the film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel TMT rebars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile, said Ms Sreeparna Gupta of Rediffusion Brand Solutions Pvt. Ltd.
The TVC Campaign showcases Virat Kohli and Anushka Sharma sitting near the dining table and their uncle joins them for dinner. While Virat and Anushka start eating with their spoon and fork their uncle starts eating with hand. Seeing his uncle, Anushka and Virat also starts having their dinner with hands and they both look at each other smiling. When one has a correct balance of strength and flexibility, the relationship is built upon a strong foundation like steel, thus sustaining for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT bars, such houses are more sustainable.
Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31.
Shyam Steel have also signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India Brand Ambassadors, in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.
