Relo Metrics Partners with Reading FC

LONDON, Jan 12 (The CONNECT) - AI-powered sponsorship analytics platform for real-time data decisions Relo Metrics the leading has announced an expansion of its measurement services with Reading Football Club to an official partnership.

This collaboration, a first for Relo Metrics in the UK, is set to enhance the company's footprint in sports analytics while providing Reading FC with advanced tools to drive commercial growth.

Relo Metrics (formerly GumGum Sports) provides brands, agencies and teams with real-time data and better analytics for those who are managing the business of sports sponsorships.

Under the agreement, Relo Metrics will enjoy heightened visibility and branding opportunities, with the company to feature prominently across Reading FC's sponsorship assets, both in-stadium and digital.

Rory Rigney, Commercial Director EMEA, Relo Census said, for Relo Metrics, this is an opportunity to not only elevate our brand but also to demonstrate the transformative power of its technology in driving commercial growth.