Men Of Platinum Bats ‘SKY’mHigh

Platinum Guild launches mini series - A Minute with Men of Platinum X Suryakumar Yadav

MUMNBAI, Aug 25 (The CONNECT) - Capturing the essence of a true man of character, Platinum Guild International (PGI) welcomed leading cricketer “SKY” - Suryakumar Yadav - into its fold as the brand ambassador by launching six digital films, a television rendition, print & other content formats work together to weave parallel narratives of Suryakumar's journey and the rare, values that Men of Platinum represent.

The campaign thought is brought alive via an immersive journey into the life of this extraordinary cricketing talent through an engaging series titled  A Minute with Men of Platinum X Suryakumar Yadav.

This mini-series pulls back the curtain on his life, tracing the threads of his journey and aligning them with the core values that Men of Platinum symbolize.

Yadav said he always strongly believed in values like self-belief, endurance, courage, resilience, and compassion that Men of Platinum stands for. These values have guided him throughout his professional and personal life. “Platinum jewellery also resonates with my personal style – the range of sleek, minimal, and contemporary designs appeal to my style sensibilities, allowing me to seamlessly integrate these pieces into my wardrobe,” he said.

Speaking on the association and the new campaign series, Sujala Martis, Director - Consumer Marketing, Platinum Guild International – India said, "Capitalizing on the upcoming cricket season and the festive spirit, we've launched a new campaign for Men of Platinum with cricket star Suryakumar Yadav. Our goal is to blend the thrill of cricket and values of the brand, emphasizing the rare traits that define real men of character and precious platinum. Today platinum jewellery is seen as a modern success symbol, representing men with success stories that stand on values that are rare & tough to abide by. Perfectly embodying these traits, Suryakumar Yadav is the shining star of our campaign.”

Released in time for the cricket and festive season, the Men of Platinum campaign with Suryakumar Yadav will also be supported by a robust outreach across Television, Print, Digital, Social and PR. The new Men of Platinum collection is available across leading jewellery retail stores in India.