The Image Connect

Nyumi launches #BiteMe Campaign Kriti Sanon

Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback

HYDERABAD, June 21 (The CONNECT) - Nyumi, a leading wellness brand, has launched its first-ever brand campaign #BiteMe with Kriti Sanon.

With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback! It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. The new campaign will go live across digital, social & retail platforms.

Today’s women have too much to balance in their busy life. This leads to issues like lack of sleep, stress, UTI, hair fall, and dull skin that takes a toll on their overall wellbeing. In the new campaign, Kriti Sanon says #BiteMe to all these problems and hello to delicious nutrition every day.

Ananya Agarwal, Founder & CEO, Nyumi said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign.”

The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and “with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us,” Agarwal said.

About Kriti, Ananya said, “She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti has also been a Nyumi customer long before she partnered with us.”

Sanon made her acting debut with the Telugu psychological thriller Nenokkadine in 2014. Sanon won the Filmfare Award for Best Female Debut for her performance in the action film Heropanti (2014), which marked her first project in Hindi cinema.

Nyumi daily nutrition gummies blend the best of Indian and western ingredients, in a delicious fruit-flavoured gummy. Developed in Germany & formulated by a team of German pharmacists and Indian nutritionists, each product is scientifically validated to maximize efficacy and bioavailability. Every ingredient is sourced with care, clinically researched, and multiple are even patented extracts.

Kriti Sanon said, It’s coincidently a brand that she have been using for some time now, and she really like their products! “So it’s nice to be endorsing something that you actually like consuming and believe in,” she said.