Goodbye Promotes Good-Buy Achar
HYDERABAD, Oct 6 (The CONNECT) - Market leader in the Indian pickle category Mother’s Recipe has entered a co-branded association with the upcoming comedy-drama film Goodbye for its latest Pickle Campaign.
The Campaign encapsulates an emotional journey where the protagonist Rashmika Mandanna reminisces her childhood memories, of her mother making achaar on the terrace during Mango season following age-old recipes. She recollects, how her mother used to ensure the ingredients were perfectly sun-dried on their terrace, and how the right recipe was followed, with fresh oil and masalas added, to get the perfect taste.
In the video, Rashmika Mandanna portraying the character of Tara in the Film Goodbye reflects on her fond memories and says, - “Maa ke haaton se bane aachaar se judi hai bahut sare khatti-meethi yaadein. Joh rahte hai dil ke kareeb Jaise hamara special Mother’s Rcecipe, Pyaar aur swaad ke anokhe mishran se banaa Mother's Recipe, Taste the Love.
The campaign is running on social media and digital marketing platforms. Produced by Ektaa R Kapoor’s Balaji Motion Pictures in association with Good Co., GoodBye is all set for worldwide release in cinemas tomorrow.
The video can be accessed here