Grapes Wins Acnestar’s Digital Mandate

Mankind Pharma is confident that this partnership will play a pivotal role in further elevating AcneStar's brand positioning

NEW DELHI, Aug 22 (The CONNECT) -Grapes, an integrated communications agency, won the Digital the agency of record mandate for AcneStar, an anti-inflammatory and antibacterial Gel and face wash from the house of the pharmaceutical giant, Mankind Pharma. The client will be serviced by the agency’s New Delhi office.

The scope of work includes services such as content planning, digital marketing strategy, social media management, Search Engine Optimisation (SEO) and Online Reputation Management (ORM), along with the agency offering its paid media services.

Joy Chatterjee, Associate Vice President - Sales & Marketing, Mankind Pharma, said, Grapes demonstrated a deep understanding of the brand's essence and presented compelling ideas that align seamlessly with its vision. “With their extensive experience and creative skill, we are confident that this partnership will play a pivotal role in further elevating AcneStar's brand positioning," he said.

This partnership opens up exciting avenues for the brand’s growth and expansion, Grapes said. Leveraging Grapes' proven expertise in crafting innovative campaigns and integrated communication strategies, AcneStar aims to strengthen its market presence and reach a broader audience while staying true to its commitment to quality and customer satisfaction. =

Shradha Agarwal, Co-Founder & CEO, Grapes, the agency  anticipates reaching new success milestones with AcneStar and Mankind Pharma.