Hritik Does A Tasty Twist For Bisk Farm
Arpan Paul, Executive Chairman, SAJ Food said “we are extremely excited with our association with the demigod of dance”.
MUMBAI, Nov 30 (The CONNECT) - Biscuit & bakery brand Bisk Farm from the house of SAJ Food has roped in Bollywood superstar Hrithik Roshan as the brand ambassador for its Googly range of biscuits.
Bisk Farm Googly, which goes with the brand slogan #TasteWithATwist, has drawn up its first TVC around Hrithik’s iconic dance moves with the #GooglyTwister campaign.
Googly is a category disruptor in the biscuit segment having a perfect blend of sweet & salt taste, available in a mix of unique flavours and variants. The taste has bowled over consumers and made it a hot favourite with biscuit lovers. With the new campaign featuring Hrithik Roshan, SAJ Food intends to take the Googly brand, to a national level and encourage consumers to try out its unique taste.
Arpan Paul, Executive Chairman, SAJ Food said, “At Bisk Farm, Innovation is in our DNA and we believe that our focus on R&D and product development has been one of the key ingredients to success. We were regarded as the category disruptors when we launched our Googly range of biscuits and as the name symbolises, the consumers get bowled over by its unique taste. We are extremely excited with our association with the demigod of dance – Hrithik Roshan to bring this brand promise to life through our latest TVC and we are confident that the new campaign will be loved by consumers across the country.”
The TVC shows Hrithik readying for action when suddenly, on taking the first bite of Googly biscuit, something strange happens to him. The Googly bite makes his body twist almost instantly and he involuntarily breaks into dance moves never done before. Then the video finds its way to social media, and fans begin making reels, copying his dance steps as it goes viral.
Vijay Kr. Singh, Managing Director, SAJ Food, added, SAJ Food today has emerged as the fourth-largest biscuit and bakery manufacturing company with presence across 23 states in India.