Pooja Desai to highlight HyLyt tech platform
HyLyt, the technology-based information management platform, has appointed Mrs India-2019 Pooja Desai as its brand ambassador
NEW DELHI, Feb 7 (The CONNECT) - HyLyt, the technology based information management platform, has appointed Mrs India-2019 Pooja Desai as its brand ambassador. The innovative and evolving technology HyLyt, a fully home grown ‘Made in India’ app, aims to provide an affordable solution to businesses so that they can stay in control of data that matters.
Rajat Singhania, Founder of SocioRac, HyLyt said, “In order to support and build up the narrative of multi-tasking software, the image of a multi-talented woman will be an ideal match.”
“The choice of Pooja Desai as brand ambassador complements our product perfectly. Ms Desai represents the opportunities and challenges that managing business, motherhood, family signifies. In the same way, HyLyt indicates the multiple role that it plays for new businesses, small businesses, start-ups, new entrepreneurs, women and others.”
“HyLyt empowers businesses and our new brand ambassador epitomizes empowerment—hence we are looking forward to a great synergy through this tie-up,” he added.
HyLyt will be using Pooja’s images and videos for its promotional aspects. The platform, given its origin in India and superior technology, has attracted investment from Government of Gujarat for further research and development in making it a unique Made in India solution presented to the global audience.
Pooja, while announcing the partnership said, “HyLyt is a multi-façade product that is positioned to make operations smooth in a data driven world---very much like women who handle multiple daily responsibilities in home and career. I am happy to be associated with such a brand that actually resembles and portrays the similarity so much.”
HyLyt aims to generate 2.5 billion man-hours of additional productive time by 2025, by leveraging digital technology and help manage digital data overload that today’s business generates.
Established in 2017, SocioRAC is a technology & business communication startup. Based in Vadodara, SocioRAC has built ‘HyLyt’, a homegrown Indian app to increase productivity, manage businesses, increase collaboration, save money and time. HyLyt has received patent from USA, with trademark and the code been copyrighted.