Strongaa Whistle Podu!
This association is a perfect match, says Sunfeast Supermilk.
CHENNAI, Mar 29 (The CONNECT) - Sunfeast Supermilk from the house of ITC Foods has announced its association with Chennai Super Kings (CSK) the Official Strong Biscuit partner for the upcoming IPL season.
This association brings together two “Super” brands of Tamil Nadu – Superkings, which is a fan favourite and Supermilk that has seen a very successful launch recently. With this partnership, fans are encouraged not to do a normal whistle, but to eat a Strong Milk biscuit & do a Strong Whistle for their favourite team.
“This association is a perfect match, as two Strong brands are coming together to provide a wholesome experience to consumers, said Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd.
Sunfeast Supermilk is a brand that resonates with CSK team's values, said Kasi Viswanathan, CEO, Chennai Super Kings Cricket Limited.
The “Strongaa whistle podu” campaign aims at celebrating the fandom of CSK. Sunfeast Supermilk is committed to providing fans with the perfect snack to enjoy while cheering on their favourite team.