MUMBAI, Mar 25 (The CONNECT) - InsuranceDekho, one of India’s leading Insurtech players, has roped in Farhan Akhtar as its brand ambassador and the Bollywood star will be seen in the upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family.
With the tagline Bharosa Kar Ke Dekho, the campaign goesd live on this Saturday coinciding with the IPL Season 2022 launch, and will run on various channels, OTT, digital and surrounding media. It aims to build awareness around the InsuranceDekho brand and how with health insurance plans, people can breathe a sigh of relief even in the toughest times.
Farhan Akhtar is admired by fans for his agile personality which can be seen in his performance across diverse roles he takes on as a director, actor, singer, and writer. His personality complements the InsuranceDekho brand as just one platform takes care of one’s all insurance needs; Farhan makes a great fit with InsuranceDekho
Ankit Agrawal, CEO and co-founder of InsuranceDekho said the company believes that Sukoon does not come from materialistic things like having a swanky car or owning a big house but from seeing the people in one’s house at peace. “It comes from watching one’s family share little moments of laughter, from seeing them full of life, from knowing that their health is secured,” he said and explained that these tiny activities make way for the idea that Sukoon is in knowing the family is happy and healthy. And that even when times get tough, this feeling is taken care of by your health insurance partner.”
Vishal Shekhar, Director described, Sukoon as an underrated, beautiful feeling of relief. “We realized that ultimately, the one thing that fills a person with the feeling of Sukoon is the knowledge that their loved ones are healthy and happy,” he said.
Weaving these warm visuals with the soft words, InsuranceDekho nurtures the feeling of ‘Sukoon’ and offers Health Insurance plans best suited to one’s need as a tool to get closer to it. InsuranceDekho has always believed in building impactful avenues for brand connect and this collaboration is in tandem with the brand’s underlying philosophy.
Launched in 2016, InsuranceDekho is an Insurtech startup by Girnar Insurance Brokers Private Limited. It enables its consumers to compare different insurance policies based on their requirements and offer them the best choices available as per their needs. In FY 2021, InsuranceDekho sourced 1 Million+ policy. The company currently has tie-ups with 40+ insurance companies and is expecting a business growth of over 3X in FY 2022. InsuranceDekho is headquartered in Jaipur and has offices in Gurgaon, Pune, Chandigarh, Ludhiana, Jaipur, Kolkata, Chennai, Bengaluru, Lucknow, Surat, Patna, and Thane as well as an offline presence in 1,100+ towns.