Political Communication: It’s all about the right connect

This was first published in Reputation Today

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From Leap Year To Hope Year

POSTED BY: BN KUMAR DECEMBER 23, 2020

Communication is everything that we do. The communication of declaration of the p...

Be digital sharp, not just savvy.

This article first appeared in Reputation Today)

The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago.&n...

Breaking News – Unlocking the media business

(This article first appeared in Reputation Today)

With over 120 days of COVID-triggered lockdown, this question must be both...

Reading and the Power of Touch

As a child I loved reading and hence journalism as a career choice came quite naturally even though I studied math and biology in college. After a decade writing about various industries for magazi...

Online Education – Miles to go for last mile smile

The EdTech industry in India has had an adoption problem. Despite good initial traction, parents, teachers and students are still sceptical of adopting it on a massive sc...

Influencer Marketing Gathers Steam

Covid19 has done enough damage to businesses across the world.

Advertising and print media both have taken a big hit, it is public re...

The Challenge is Communication by S NARENDRA

The WHO chief recently has described the global COVID-19, that has laid the nations   low and desperate as an Infodemic. It means that t...

Soaring Corona Crisis - Towering ‘Daro Na’ Opportunities

In any crisis, communication plays a major role. In fact, we always say communicate, we must during crisis; and always. This is important in a democracy likes ours. (The brand of democracy that the...

Unlocking PR value, Beyond Perfection

PR has come a long way since Adam-and-Eve. The profession has begun to assert itself. We have grown much beyond the pink-shirt, party happy culture to emerge as effective...

Massive Water Woes Will Add to COVID-19 Pandemic Crisis

We keep saying water, water. But we have forgotten the ways to conserve it

From Prime Minister Narendra Modi to Amitach Bachhan advoc...

When consumer is not the king...

(Few stray thoughts for another lockdown week-end)

It is time that we forgot the   age-old dictum that consumer is the kin...

It’s all about MSR, not just CSR

M B Jayaram

Chief Mentor & Chairman Emeritus, PRCI, and PR consultant

I was moved by a Wealth Mail sent by my personal finance adviser. One of the top personal finance ...