Actor Anurag Sharma to promote Orthomax
Orthomax group aims to provide quality and specialized orthopedic care for their patients
MUMBAI, June 18 (The CONNECT) - India's leading orthopedic healthcare institution Orthomax has announced the appointment of Bollywood rising star Anurag Sharma as its Brand Ambassador. Anurag Sharma played the main lead in recently released well appreciated hindi film Juni - The Last Prayer.
Award winning Celebrity Management & Films Productions Company, Approach Entertainment is exclusively handling the entire representation, management, pr, advertising, digital, brand & media partnerships, events, and other related activities for Anurag Sharma.
Established in 2006, the Orthomax group aims to provide quality and specialized orthopedic care for their patients. The well-equipped hospital has opened its doors with world-class medical technologies and specialized services to people living in Mohali, Chandigarh, and Panchkula. Orthomax group is founded by three famous orthopedic surgeons, Dr. Vivek Bhatia, Dr. Anupam Ahuja, and Dr. R. K. Garg. Later on three ortho surgeons, Dr. Shardaindu Sharma, Dr. D. K. Pathak and Dr. Rohit Malhotra joined the orthomax. Group of orthopaedic surgeons is running Orthomax – bone & joint hospital in Tricity and is successfully managing all kinds of orthopedic cases that are fresh and neglected.
On the association, Anurag Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon and apart from endorsement, i will also support all his social and spiritual initiatives."
India is the second-most populated nation in the globe with an average life expectancy of 67 years. Providing basic orthopedic care to the people of the country has become the need of the hour. In such turbulent times where there is a gap in fulfilling the orthopedic needs, the team at Orthomax has operated on more than 10000 cases with successful results. The Orthomax group focuses on a range of specialties such as trauma surgery, knee replacement, hip replacement, knee arthroscopy, spine surgery, orthopedic oncology, pediatric orthopedics, etc.
Dr Garg said: “We recently watched Anurag Sharma's film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Our multimedia and PR Campaign will be handled by Approach Communications. ”
Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer-director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.
