Akshay Kumar Stars In Envy Campaign

Akshay Kumar, said "I believe my fans deserve the best in perfumes that reflect global fashion trends,"

NEW DELHI, June 17 (The CONNECT) – Fragrance  brand Envy Perfume, has announces the launch of its new campaign with Bollywood superstar Akshay Kumar.

Envy Perfume chose to collaborate with Akshay Kumar because of his significant influence on today's youth. Akshay has become a cultural icon that the younger generation respects and looks up to thanks to his compelling performances in socially significant films. His extraordinary talent and unyielding dedication to quality are a perfect fit for Envy Perfume's mission to provide its customers with the finest fragrances.

Akshay Kumar, said "I believe my fans deserve the best in perfumes that reflect global fashion trends".

“Envy's distinct niche and exquisite French collection piqued my interest. It has made a name for itself in the Indian market by using authentic French fragrances. A man's fragrance leaves an indelible impression, and I'm honoured to be associated with Envy and its extraordinary experiences," he said.

Rishabh Srivastava, brand manager at Envy Perfume, said "Our core belief at ENVY is the profound impact fragrances can have on our emotions and desires," he said.

“In our most recent advertisement, we explore a storyline in which a possessive wife's envy is triggered when a different woman appreciates the alluring scent that Akshay is wearing. Through the use of satirical humour, we hope to effectively communicate the true power of envy to our target audience. We have been successful in bringing our vision to life by using Akshay as the face of our brand and campaign. Because the campaign has been so expertly executed, we are confident that it will have a positive effect on our viewers. We eagerly anticipate hearing from them and hope they will find it appreciative.”

As part of this partnership, Akshay Kumar will promote the entire line of Envy deodorants and perfumes, demonstrating his faith in the company's dedication to quality and innovation.