FC Goa goes hi-tech for fan connect

FC Goa has announced partnership with tech company Proem Sports for a data-driven approach to understand, engage, and grow the club fanbase.

MUMBAI, Feb 11 (The CONNECT) - FC Goa has announced partnership with tech company Proem Sports for a data-driven approach to understand, engage, and grow the club fanbase.

The data will help FC Goa curate better personalised experiences for their fans. With this information, the Club will be able to automate, create, and deliver highly personalised content, across geographies, thereby driving deeper and more meaningful engagement amongst their followers.

Akshay Tandon, Co-Owner and President of FC Goa, said “we want to take our fans along the journey to feel more connected to the Club. Our collaboration with Proem Sports, and the use of their CDP – Organon, will help us do just that.”

Powered by Machine Learning, Organon is built to address, solve, and enhance sports sponsorship, fan retention, and omni-channel marketing. It helps organisations capture and manage data, discover fan analytics, and rewire their decisions to improve business performance

Chiraag Paul, Co-founder & CEO of Proem Sports, said “people want to feel like a part of a team or club, wherever they may be located. In fact, 73% of companies now report that a CDP will be critical to enhance their customer experience.”

“Proem Sports has been working to enable the understanding of sports fans and their behaviour through data mining, segmentation, and personalisation. The company is promoting the understanding that when it comes to fans in the sports industry, retention is just as important as acquisition,” Paul added.