The Image Connect

Love thyself, The Dragon Lady tells men!

The Dragon Lady aspires to expand the brand from a regional business to a global thriving powerhouse

NEW DELHI, Sep 28 (The CONNECT) – Men have the same right as women to enjoy self-love.

With these words, Kumari Jyoti launched her first evocative menswear clothes collection “The Protector of the Sky” under the Diermeiss by The Dragon Lady brand.

Inspired by the magnanimous Moon Dragon perfectly donning the hues of the night sky. The Dragon Lady carefully designed the collection with the vision to empower individuality of men through clothing that enhances and expresses their personality. It exudes a sense of confidence and power by bringing about the perfect confluence of traditional techniques and cutting-edge designs.

“It is time that men in our country begin viewing fashion in a broader context and start incorporating fashion clothing into their lifestyle as an integral part of their lives,” Kumari Jyoti AKA The Dragon Lady said.

The cloth lining goes beyond the tried and tested methods and generic designs of Indian menswear to experiment and push things beyond the ordinary. It creates a new fashion story by exploring a dialectical relationship between innovation and conventionalism.

The garment expounds the bold details, vaunting the premium linen, cotton that renders just the right elixir for Italian suiting.     

“Before purchasing designer or branded clothing, it is important for each one of us to understand fashion. Men have the same right as women to enjoy self-love, and vanity is one sure way to do so,” Kumari Jyoti said.

The launch was attended by some of the eminent figures in the fashion industry – Aaron Koul, Edwin Kubzer, Anurag Gupta, Gaurav Goswami and Gaurav Bhatia.

Establishing a strong foothold in the industry, in future The Dragon Lady aspires to expand the brand from a regional business to a global thriving powerhouse, preferably in West Asia and UK first-class cities.

Kumari Jyoti AKA 'The Dragon Lady' is the CE0, Creative Director and Founder of the Diermeiss by the Dragon Lady. As an eminent business leader, she brings over five years of experience in the Fashion Industry. Jyoti completed her B.A. (Hons.) Fashion Design from Pearl Academy, New Delhi, Validation from Nottingham Trent University, the U.K., followed by (MSc) International Fashion Marketing from Coventry University, London.