OTT celeb Jitendra Kumar for InsuranceDekho
Insurtech start-up Insurance Dekho, launched its new integrated campaign to underline the significance of investing in various kinds of insurance – health, life and motor
MUMBAI, Sep 24 (The CONNECT) - Insurtech start-up Insurance Dekho, today launched its new integrated campaign to underline the significance of investing in various kinds of insurance – health, life and motor and so on.
Ankit Agrawal, Co-Founder and CEO, Insurance Dekho, said: “Our focus is on ensuring that insurance reaches people in Tier 2, 3 and beyond cities where we noted varying apprehensions about insurance. Educating the people on the importance of insurance and ease of investment is essential. At the same time, our campaign also encourages them to become insurance advisors (POSP) at zero cost to them.”
The company has on-boarded actor and OTT celebrity, Jitendra Kumar, as Brand Ambassador for the latest campaign that aims to create awareness about the availability of insurance products at optimum costs.
Actor Jitendra Kumar said: “I am delighted to be associated with InsuranceDekho for conveying the vital and thoughtful message of this campaign. As consumers, not many of us are aware of the insurance products available to us at optimal costs. The campaign showcases this in a simple and humorous manner. I enjoyed working with the team and hope the message reaches the desired audience.”
The campaign focuses on varied insurance plans for the consumer, especially on ease of buying and affordability of its products. The campaign will reach out to people in Tier 2 and 3 cities and also focus on engaging new insurance advisors (POSP).
The digital campaign has been launched on social platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn with three films and different messages.
Jaideep Singh, Founder Offbeet Media Group, who conceptualised this campaign said the firm’s creative, production and talent management teams worked seamlessly to deliver a digital first campaign with a “strong creative idea” and Jitender Kumar has helped deliver it with such precision.
Launched in 2016, InsuranceDekho is an Insurtech startup by Girnar Insurance Brokers Private Limited. It enables its consumers to compare different insurance policies based on their requirements and offer them the best choices available as per their needs. In FY 2021, InsuranceDekho sourced 1 Million+ policies and clocked a business of Rs. 1,200 Crore in premium. The company currently has tie-ups with 40+ insurance companies and is expecting a business growth of over 3X in FY 2022. InsuranceDekho is headquartered in Jaipur and has offices in Gurgaon, Pune, Chandigarh, Ludhiana, Jaipur, Kolkata, Chennai, and Bengaluru as well as an offline presence in 1,000+ towns.
