Sanya Malhotra = Kashish

Shoppers Stop has launched its newest campaign for Kashish – ‘Har Jashn Mein Kashish’ 

HYDERABAD, Sep 21 (The CONNECT) - Shoppers Stop, has launched its newest campaign for Kashish –  ‘Har Jashn Mein Kashish’ with Sanya Malhotra.

Kashish is an Indian occasion wear brand that blends ethnic styles with modern sensibilities and in their ‘Har Jashn Mein Kahish’ campaign with Sanya Malhotra, Shoppers Stop says it has found the “perfect voice” to showcase the brand that is ethnic and contemporary.

The film showcases Sanya surprising her family at home during the festivities. She makes a glamourous entry, flaunting her new outfit for the occasion. Celebrations get more fun and exciting, as Sanya enters in her gorgeous Kashish outfit.

Her infectious energy is captured beautifully as she reunites with her friends and her playfulness comes alive as she applies rangoli on her mother’s cheek during the festival of lights. The film celebrates the elegance in every festival saying, ‘Jashn koi bhi ho. Har Jashn main Kashish Honi Chahiye’.

Shwetal Basu, Customer Care Associate and Chief Marketing Officer at Shoppers Stop said, “Shoppers Stop’s private brand, Kashish interprets tradition with a modern attitude to create an effortless contemporary look. Sanya’s cheerful and vibrant personalilty of a young modern Indian girl, who loves to celebrate every occasion in a modern way, connects with the persona of the Kashish girl. Sanya’s playful personality, that brings cheer to every occasion in style is the core of the campaign.  Our film, ‘Har Jashn Mein Kashish’ tries to fuse the values of brand Kashish with Sanya’s persona.”