Tailor Masterji relies on his Usha to deliver joy!

Usha International recently launched their new Usha Domestic Industrial Sewing Machines’ TVC.

MUMBAI, Feb 10 (The CONNECT) - Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV commercial that captures the essence in a way that each one of us will be able to relate to particularly in view of pulls and pushes of today’s busy lives.

Shot by Illusionist Films, Mumbai, the 30-second TVC showcases a simple yet engaging tale about how the Tailor Masterji relies on the Usha sewing machine to power his creativity with confidence in order to cater to the never-ending demands of today’s customers.

The overall narrative is straightforward and fun showing the quintessential masterji and his assistant navigate the whims of an insatiable customer with elan.

A young girl is excitedly asking for multiple style elements she would like incorporated into the two outfits she wants tailored for a party in “four days”. Will the outfits be ready on time, she wants to know. Ho jaayega, says masterji, secure in the knowledge they have the trusted Usha Sewing Machine, a gadget that will make meeting deadlines a breeze.

Everyone’s smiling and the world is a happy place again!

To view the ad, please click here.