Medimix features in ET Best Brands
Cholayil MD Pradeep Cholayil said, this recognition is a testimony of consumers’ love and affection towards the brand Medimix
MUMBAI, Dec 25 (The CONNECT) - Adding yet another feather in its cap, Ayurvedic personal care brand Medimix has been declared winner in the Best Brand Awards 2021 by The Economic Times. The Best Brands 2021 are those brands that command mind awareness, recall success, popularity, and the benefit of instant association.
At a live event held in Mumbai, Medimix was declared the winner acknowledging the brand's overall persona driven by the constant transformation, making the brand aspirational and connecting with consumers with multiple product categories. In today’s scenario the interaction with the brand does not happen only at the time of purchase, it’s a constant process and even if consumers don’t use a particular brand, they do interact with it. This is a recognition of such brands who have created a special bond with the consumers not only through great quality products but at every touch point making the brand noticeable and relevant for them.
Pradeep Cholayil, Managing Director, Cholayil Pvt. Ltd. said: “At Cholayil, we have always aimed at empowering people’s lives with best personal products that can be made available at their nearest stores.”
“This recognition is a testimony of consumers’ love and affection towards our brand, Medimix. For the last 50 years, we have been striving hard to deliver quality products to our consumers and this award is a validation that our efforts are being noticed and consumers are loving Medimix products,” he said.
Ashish Ohlyan, Vice President Sales and Marketing at Cholayil Private Limited said, “Medimix as a brand is rapidly evolving into a modern and progressive brand connecting with today’s youth by offering them the best personal care products that are suitable for today’s lifestyle. We are extremely proud of this recognition which is an outcome of our consumers’ extreme affection and love towards the brand. This acknowledgement will keep fuelling us to excel and continue the best work that we have been doing.”
Cholayil Private Limited tradition was established in the 18th century, by one of India’s most respected families rooted in the tradition of Ayurveda. A company that turned to nature for inspiration, soon turned into a household name in India. The flagship brand MEDIMIX, emerged in 1969 under the guidance of Late Dr. V.P. Sidhan. Today, Cholayil Private Limited stands tall as one of the country’s trusted Ayurvedic personal care companies with a successful portfolio of Medimix, Cuticura, Krishna Thulasi, Sadayush Ayurvedic Cure & Care, Dr.Sidhan’s Herbal Formulation and Jullaaha (handcrafted exotic Ayurvedic products). The company currently is led by second-generation entrepreneur Pradeep Cholayil, and has won many prestigious awards including ‘Medimix’ as No.1 in the ‘Ayurvedic Soap Category’ in 2014, by ‘ET Iconic Brand’ in 2020, by Brand Equity and Femina ‘Power Brand Of the Year’ in 2021. Cholayil Private Limited also has a strong foothold overseas in countries such as Dubai, Saudi Arabia, Malaysia, China, France, Singapore, Germany, Cambodia, South Korea, Guatemala, Sweden, Yemen, U.S.A, Hong Kong, Mauritius and Japan!
