Men’s Casual Brand INTEGRITI Goes Dynamic With Ganapth
INTEGRITI logo in the background as Tiger Shroff showcases his signature dance moves in a song.
NEW DELHI, Oct 17 (The CONNECT) - Men's casual fashion brand from the house of Kewal Kiran Clothing Limited (KKCL), today announced a strategic partnership with movie Ganapath, starring Tiger Shroff.
The association will see the brand featured prominently in the film's captivating narrative. Tiger Shroff will showcase his signature dance moves in the high-energy song, with the iconic INTEGRITI logo in the background.
Vikas Jain, Director, Kewal Kiran Clothing Limited said, the partnership underscores the brand’s commitment to providing fashion that complements the dynamic lifestyle of today's youth.
Ganapath, a fantasy action-drama movie presented by Vashu Bhagnani and Pooja Entertainment and is directed by the acclaimed Vikas Bahl, boasts an ensemble cast that includes Tiger Shroff, Kriti Sannon, and the legendary Amitabh Bachchan in pivotal roles.
The movie is scheduled for release on October 20.
The production house, Pooja Entertainment, has also launched an exclusive broadcast channel on WhatsApp, which is the first Indian channel to do so.
Kewal Kiran Clothing Limited is a 30-plus-year-old legacy company in the Indian retail and fashion industry. Started in the 1980's by brothers Kewalchand Pukhraj Jain and Hemant Pukhraj Jain as an apparel manufacturing business with a focus on denim, KKCL today has transformed into a celebrated and sought-after home-grown fashion and lifestyle brand company.
KKCL has a wide range of offerings, from jeans, T-shirts, shirts, shorts, jackets, blazers, winter wear, athletic wear, and accessories under established brands like Killer, Integriti, Lawman PG3, and Easies. With 450+ Exclusive Brand Outlets (EBOs) and 80+ Distributors covering 3000+ MBOs across India and presence across national chain stores, the company has a widespread distribution in India.
