Mavericks Ranveer & BKT Tyres come together

Global player in the Off-Highway tire market Balkrishna Industries Ltd. (BKT) has roped in superstar, Ranveer Singh, as its Brand Ambassador

MUMBAI, Mar 4 (The CONNECT) - Global player in the Off-Highway tire market Balkrishna Industries Ltd. (BKT) has roped in superstar, Ranveer Singh, as its Brand Ambassador.

Youth icon Ranveer Singh has established himself as the category leader through sheer hard work and excellence, making him the perfect choice to highlight our brand, said Rajiv Poddar, Jt. Managing Director, Balkrishna Industries Ltd.

“Both BKT and Ranveer Singh have been referred to as ‘mavericks’ as a result of their versatility and innovativeness in approach and we are excited at building this partnership on the edifice of these qualities. We are confident that Ranveer will be greatly instrumental in amplifying awareness of our unique offerings across India. We look forward to a successful partnership with him for many years to come."

On his new role as the brand ambassador of BKT Tires, Ranveer Singh said, “I’m glad to represent BKT Tires, as their motto of "Growing Together” embracing the spirit of evolving and growing to a brighter, better future strongly resonates with me and I am happy to be associated with BKT world and values.”

For 35 years, BKT has successfully focused on specialist tire segments such as agricultural, construction, and industrial as well as earthmoving, port and mining, ATV, and gardening applications offering an extensive product range of over 3200 high-performance specialist tires. BKT is a world-renowned player in the Off-Highway tire industry headquartered in Mumbai with five tire production sites in India and three business units in Europe and North America.

BKT's innovative solutions are designed to meet the most demanding ranges of use and entail over 3.200 different products sold in more than 160 countries worldwide.