Tyohar Ki Nayi Kashish
Featuring Sanya Malhotra, Shoppers Stop has unveiled the new Kashish collection alongside 'Tyohar Ki Nayi Kashish',.
HYDERABAD, Oct 6 (The CONNECT) - – In line with the continued focus on private brands, retail chain Shoppers Stop has unveiled the new Kashish collection alongside their Diwali campaign 'Tyohar Ki Nayi Kashish', featuring brand ambassador, Sanya Malhotra.
Sanya Malhotra embodies the spirit of embracing the new. Her versatility and fresh perspective resonate perfectly with the campaign's thought of trying to do something new and innovative. Throughout the film, Sanya's mantra is to bring something novel to the festivities, encapsulating the idea that Diwali is a time for new beginnings and cherished moments. She introduces a fresh perspective to traditional Diwali celebrations by suggesting “Iss baar kuch naya karte hai!”. Reminding us that Diwali is not just a festival, but a canvas for new beginnings and cherished moments, inviting everyone to join in the celebration of fresh ideas and boundless creativity."
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop, said ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments, and an inspiring guide on how to infuse each occasion with a special touch. “Our brand-new festive collection has been carefully curated to honour those cherished moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspire people to try something new,” she said.
The digital campaign will be rolled out across Shoppers Stop’s social media handles, YouTube channel, and multiple digital platforms.
Shoppers Stop Ltd. is the nation's leading premier retailer of fashion and beauty brands established in 1991. Spread across 102 department stores, in 53 cities the Company also operates 8 premium home concept stores, 142 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, and 25 Airport doors, occupying an area of 3.9 M sq. ft.
Sanya Malhotra said, “Celebrating a festival is more than just about tradition; it's about embracing style, looking and feeling your absolute best! Kashish's Diwali collection elegantly combines the grace of tradition and the allure of modern fashion. I'm thrilled to be a part of Kashish's Diwali campaign, 'Tyohar Ki Nayi Kashish,' in which we redefine festive elegance. The campaign shows us how we can make our festival unique by creating special moments around it.”
This Diwali, Shoppers Stop and Kashish have created a special festive collection for their customers. Kashish’s festive collection features stylish outfits, brilliant colours, and carefully chosen designs that are ideal for the festive season. The brand-new Kashish collection features curated chic apparel, in bright festive hues along with contemporary silhouettes, eye-catching embroidery and detailing, gorgeous ethnic wear sets, and sparkling kurtas, promising to add a touch of glamour and radiance to your celebrations.