Raashii Khanna Is The New Face Of Acnestar
Raashii Khanna has created nationwide following with her OTT shows Rudra: The Edge of Darkness and Farzi.
NEW DELHI, May 26 (The CONNECT) - Mankind Pharma has onboarded multilingual and multi-talented Raashii Khanna as the face for the company’s anti-inflammatory and antibacterial Gel & face wash AcneStar.
Owing to the popularity of Raashii Khanna across the spectrum through her films and shows panning over different languages, mediums and genres, the brand aims to intensify its reach pan-India with a TVC featuring the multi-talented beauty. From impressive work across the Tamil, Telugu, Malayalam and Kannada markets, Raashii Khanna has created nationwide craze with her OTT shows Rudra: The Edge of Darkness and Farzi, and is currently the new Dharma Heroine for Yodha.
Through the collaboration, the brand strives to penetrate deeper into the market by reaching out to the large audience base of Raashii’s fandom across the country. To ensure better reception amongst the audience, the brand will be rolling out a TVC as an extension of the 'Search Nahi Research Ki Suno' campaign, encouraging the masses to choose the product wisely that is backed by proper science and research.
Raashii Khanna said, Acne and skin concerns are universally susceptible problems and as youngsters we are always looking at easier and safer ways to obtain a clear acne free skin.
AcneStar, she endorsed, employs scientific brilliance to present a product that offers dependable solutions to skin care. I am glad to be associated with a brand that is also vested in the public’s interest and better quality of living.”
Joy Chatterjee, Associate Vice President, Sales & Marketing, Mankind Pharma said the company wad looking for a figure who is well-recognized by the audience And considering that the actress is quite popular and at the same time resonates with the proposition of the brand, “we collaborated with her to drive visibility amongst the target audience”.