The Image Connect

SPAG, FINN In ‘Healthy’ Partnership

Asia is paving the way for global health innovation, says Peter Finn, CEO and founding managing partner, FINN Partners.

NEW DELHI, July 19 (The CONNECT) – Global independent marketing and communications agency FINN Partners and SPAG, , health-sector communications and marketing firm, have formed an alliance.

With this partnership, SPAG becomes part of the FINN Asian region, overseen by Howard Solomon, founding managing partner, who also leads FINN efforts on the West Coast of the US.

In his new role, Aman Gupta, SPAG founder and managing partner, will work closely with Global Health Practice colleagues Gil Bashe, Chair Global Health and Purpose, and Fern Lazar, managing partner and Global Health Practice Lead.

SPAG Co-Founder Shivani Gupta, joins FINN as managing partner, Culture and Brand Reputation, Health Asia, and will focus on building brand communications and Practice culture throughout Asia.

Both become members of the agency's Global Health Practice leadership team, which is facilitated by Lazar. SPAG Asia will now be branded as “SPAG, a FINN Partners Company.”

The addition of SPAG strengthens FINN’s position as home to one of the world’s largest independent Health Practices, with almost $50 million in revenues. The addition of SPAG Asia increases the FINN total staff to more than 1,300 employees with more than 150 based in Asia with 275 professionals worldwide dedicated to the health sector. There are no staff redundancies or client conflicts.

"Among the hallmarks of SPAG is our recognized passion for our people and clients," commented Aman Gupta.

"Asia is paving the way for global health innovation, and clients eager to engage can generate greater value by taking bold, strategic action in the region,” said Peter Finn, CEO and founding managing partner, FINN Partners.

“SPAG and the FINN Health Practice share the perspective that clients need access to high-impact creative across media channels to be successful across the health payer, product innovation, and provider sectors,” said SPAG Co-Founder Shivani Gupta.  “Collaboration enables people to tap into each other’s knowledge and apply it to the great challenges facing health innovators of all sizes and sectors. We are thrilled to be on this journey together.”