Wat-a-Burger targets century of outlets in 6 months

Wat-a-Burger chain planning to accelerate its expansion in the Southern States

NEW DELHI, Aug 24 (The CONNECT) - Wat-a-Burger chain planning to accelerate its expansion in the Southern States of Karnataka, Tamil Nadu and Kerala. Recovering from the pandemic blues, the brand has already opened 12 new stores.

The brand currently has 60+ outlets across the country and it aims to touch the 100 mark by the end of the fiscal year focusing on the Southern cities.

Wat-a-Burger already has outlets across- 16 cities and 9 states - Delhi, Bangalore, Gurgaon, Noida, Ghaziabad, Vadodara, Ahmedabad, Surat, Panchkula, Guwahati, Lucknow, Chandigarh, Gorakhpur, Faridabad, Ranchi, Jhansi, Srinagar, etc. It will kickstart the expansion in Southern India, launching the first outlet in Gokulam Mall, Kozhikode, Kerala.

“We have been sustaining the challenging times due to considerable preference on the digital foodtech platform. However, as things are getting better, we have decided to re-initiate the plans for physical outlet launches. We have gone aggressive with the franchise allotments in South India where the condition is better. Once the situation improves in Maharashtra, we will look at widening our footprints there too,” said Farman Beig- CO-Founder and CEO, Wat-a-Burger.

In comparison to the pre covid per-day order registration tally, the brand has recovered to almost 75 % already.